Align Technology Inc at Stephens Investor Conference Transcript
Well, good morning, everyone. I'm Chris Cooley. I'm the senior medical device analyst at Stephens. I'd like to thank you all for joining us here in Nashville 2019. We're very honored to have a part of our medical device track, Align Technology. Here with us today is the company's Chief Financial Officer and Senior Vice President of Global Finance, John Morici. And we also have Madelyn Homick here as well, Senior Corporate Communications Manager.
Questions & Answers
Maybe if I just start us off here this morning a little bit. When we think about 2019, from the start to present, it seems like there's been a lot of perceived challenges in the end markets. And it's really helped Align -- and don't have this with a negative connotation -- but get its edge back. You've buttoned a little bit more focused on marketing to the GP and to the ortho channels. You've seen a lot of clinical innovation, both with the iTero, from a diagnostic
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