Trade Desk Inc at Needham Technology & Media Conference (Virtual) Transcript
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So we've been advocates for helping the agencies change. But that doesn't mean we're not going to have conversation with brands. And especially when brands are more concerned about both protecting and deputizing their first-party data, we have to have a contractual relationship with them in order to reassure them of the way that data will be used. So we will get closer to brands, but that's not with us looking to displace the agencies. Brands are going to get more data driven. They are also going to be more prescriptive than what they want from their agencies. Brands are going to do a better job of defining what success looks like and specifying their goals. And I think agencies are going to continue to be consultants and advisers and execute a lot on those plans. So I don't see our relationship with the agencies weakening. I see us sort of
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