Diageo PLC logo

Diageo PLC - ADR

NEW
NYSE:DEO (UK)   ADR
$ 104.99 +1.09 (+1.05%) 04:00 PM EST
16.27
P/B:
5.24
Market Cap:
$ 56.32B
Enterprise V:
$ 77.76B
Volume:
670.13K
Avg Vol (2M):
842.29K
Trade In:
Volume:
670.13K
Avg Vol (2M):
842.29K

Business Description

Description
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.