Bridgestone Corp 2030 Long Term trategic Aspiration Briefing Transcript
Hello, everyone. I am Shu Ishibashi, Global CEO of Bridgestone Corporation. Today, I will explain our long-term strategic aspiration, our group's road map towards 2030.
Bridgestone's mission is "Serving society with superior quality." This was established by our Founder, Shojiro Ishibashi, and remains unchanged to this date. Guided by this mission, we set our vision "towards 2050, Bridgestone continues to provide social value and customer value as a sustainable-solutions company."
Our mid-long-term business strategy was formulated to realize this vision. With the sense of urgency towards changes in society, customers, the market and competition, we have been driving corporate transformation these past 2.5 years through an aggressive approach and challenging spirit. Our aim is to become a strong Bridgestone capable of adapting to change, and we are close to achieving that in 2022.
The access and guiding vectors in our journey to follow through on our mission and realize our
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