Half Year 2019 GYM Group PLC Earnings Call Transcript
Good morning, everyone, and welcome to The Gym Group H1 Interim Results.
What we're going to set out this morning is an H1 based on the release that we put out this morning, which showed another period of significant progress in growing sites, members and yield. But probably as importantly, we've also developed our capability in the half in the areas of technology and marketing.
So in terms of sites and members, those numbers have been fairly well flagged. We opened 8 in the first half, 796,000 members at the half year, up 10.6%. And the yield growth also, which we announced back in July, of 5.6%, with half of that coming from LIVE IT. But the improvement in tech capability and marketing capability is particularly important as we grow this business. Our app, which we launched at the end of last year, had 700,000 sessions in June alone, more than 1/4 of our membership have downloaded the app. And our marketing campaign that we did in January and February, really quite innovative. And our first steps campaign, which was
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