Business Description

Harley-Davidson Inc
NAICS : 336991
SIC : 3751
ISIN : US4128221086
Share Class Description:
HOG: Ordinary SharesCompare
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Traded in other countries / regions
HOG.USA0QYY.UKHAR.GermanyHOG.ArgentinaHOG.Austria1HOG.ItalyHOG.MexicoH1OG34.Brazil Index Membership
Russell 1000Russell 3000S&P 500 IPO Date
1986-07-08Description
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Financial Strength
5/10
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
Cash-To-Debt | 0.26 | |||||
Equity-to-Asset | 0.26 | |||||
Debt-to-Equity | 2.31 | |||||
Debt-to-EBITDA | 12.32 | |||||
Interest Coverage | 10.21 | |||||
Piotroski F-Score | 6/9 | |||||
Altman Z-Score | 1.3 | |||||
Beneish M-Score | -2.87 | |||||
WACC vs ROIC |
Growth Rank
4/10
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
3-Year Revenue Growth Rate | 4.4 | |||||
3-Year EBITDA Growth Rate | -6.5 | |||||
3-Year EPS without NRI Growth Rate | -10.1 | |||||
3-Year FCF Growth Rate | 5.9 | |||||
3-Year Book Growth Rate | 15.3 | |||||
Future 3-5Y EPS without NRI Growth Rate Estimate | 9.3 | |||||
Future 3-5Y Total Revenue Growth Rate Estimate | -7.86 |
Momentum Rank
5/10
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
5-Day RSI | 80.12 | |||||
9-Day RSI | 66.47 | |||||
14-Day RSI | 59.58 | |||||
3-1 Month Momentum % | -3.39 | |||||
6-1 Month Momentum % | -19.65 | |||||
12-1 Month Momentum % | -25.16 |
Liquidity Ratio
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
Current Ratio | 1.56 | |||||
Quick Ratio | 1.36 | |||||
Cash Ratio | 0.53 | |||||
Days Inventory | 83.83 | |||||
Days Sales Outstanding | 199.76 | |||||
Days Payable | 42.56 |
Dividend & Buy Back
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
Dividend Yield % | 2.79 | |||||
Dividend Payout Ratio | 0.3 | |||||
3-Year Dividend Growth Rate | 4.8 | |||||
Forward Dividend Yield % | 2.84 | |||||
5-Year Yield-on-Cost % | 1.92 | |||||
3-Year Average Share Buyback Ratio | 6.8 | |||||
Shareholder Yield % | 10.81 |
Profitability Rank
8/10
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
Gross Margin % | 34.71 | |||||
Operating Margin % | 6.56 | |||||
Net Margin % | 7.39 | |||||
EBITDA Margin % | 12.46 | |||||
FCF Margin % | 19.25 | |||||
ROE % | 10.68 | |||||
ROA % | 2.83 | |||||
ROIC % | 2.72 | |||||
3-Year ROIIC % | -43.1 | |||||
ROC (Joel Greenblatt) % | 13.18 | |||||
ROCE % | 4.97 | |||||
Years of Profitability over Past 10-Year | 10 | |||||
Moat score | 6 | |||||
Tariff score | 3 |
GF Value Rank
8/10
Name | Current | Vs Industry | Vs History | |||
---|---|---|---|---|---|---|
PE Ratio | 9.49 | |||||
Forward PE Ratio | 9.85 | |||||
PE Ratio without NRI | 10.8 | |||||
Shiller PE Ratio | 6.45 | |||||
Price-to-Owner-Earnings | 7.37 | |||||
PEG Ratio | 0.64 | |||||
PS Ratio | 0.69 | |||||
PB Ratio | 1 | |||||
Price-to-Tangible-Book | 1.02 | |||||
Price-to-Free-Cash-Flow | 3.63 | |||||
Price-to-Operating-Cash-Flow | 3.01 | |||||
EV-to-EBIT | 19.41 | |||||
EV-to-Forward-EBIT | 22.92 | |||||
EV-to-EBITDA | 14.17 | |||||
EV-to-Forward-EBITDA | 10.36 | |||||
EV-to-Revenue | 1.77 | |||||
EV-to-Forward-Revenue | 2.22 | |||||
EV-to-FCF | 9.18 | |||||
Price-to-GF-Value | 0.84 | |||||
Price-to-Projected-FCF | 0.34 | |||||
Price-to-Median-PS-Value | 0.59 | |||||
Price-to-Peter-Lynch-Fair-Value | 0.51 | |||||
Price-to-Graham-Number | 0.7 | |||||
Earnings Yield (Greenblatt) % | 5.15 | |||||
FCF Yield % | 29.82 | |||||
Forward Rate of Return (Yacktman) % | 39.93 |