Purple Innovation Inc at UBS Global Consumer and Retail Virtual Conference Transcript
Good afternoon, everyone. I am Atul Maheswari, the mattress and hardline retail analyst from UBS. We are really excited to introduce the management team from Purple Innovation today. With us from the company are Joe Megibow, its CEO. Joe has been CEO since October of 2018. And prior to that, he was the Chief Digital Officer at American Eagle Outfitters. And with us also is Craig Phillips, Purple's CFO. Craig has been CFO since October of 2019 and has 3 decades of experience with a number of organizations during over 15 years in the big 4 accounting firms.
Thank you, gentlemen, for your time today.
Questions & Answers
Joe, I'm going to start off with a high-level question. So really, can you give a brief overview of Purple and its go-to-market strategy? How is Purple differentiated from the other bedding peers? And most importantly, how's Purple differentiated from the rest of the bed-in-a-box space?
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