Purple Innovation Inc at ICR Conference Transcript
Good afternoon. I'm Robert DeMartini. I'm the CEO at Purple and Brad Thomas has invited me to speak to you for a couple of minutes. I did want to take a few minutes. I promise it won't be death by PowerPoint, but to just share five or six slides to tell you a little bit about the company and the journey that we're on.
So I'll do that quickly and then ask Brad to come up. But it starts with the one key idea, and that is the Purple is a premium challenger brand. This is a stable and kind of large and slow-growing category and one that I think really benefits from new technology. And we think we're the brand that can do that.
And over the last year, actually at this conference last year, we launched a new strategy called Path to Premium Sleep, and it's built on three ideas. The first is that we've got clear product that consumers prefer. The grid product, the grid material that's used in our mattresses and our pillows is very unique to the category. And one that does a couple of things really well, mostly adapts to your body. So it's firm and
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