Q1 2019 Ford Motor Co Corporate Sales Call Transcript
Good morning. My name is Sia, and I will be the conference operator today. At this time, I would like to welcome everyone to the fourth quarterly sales conference call. (Operator Instructions) Thank you.
At this time, I would like to turn the conference over to Mark LaNeve, Vice President of U.S. Marketing, Sales and Service. Please go ahead, sir.
Thank you, Sia, and good morning, everyone. This is Mark. Welcome to our first quarter 2019 U.S. sales call. As you remember, changing this call to quarterly and really having it a day or 2 after the close, we believe, allows us to have richer data, more accurate data and hopefully more meaningful insights for you all. I'm excited to host the call today and field your questions. We appreciate you taking the time to join us. I'm joined by Emily Kolinski Morris, Ford's Chief Economist, who also have a couple of comments.
Now let me start with how the industry performed in Q1. It struck me, as I get ready for the call,
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