Ford Motor Co at Bank of America Automotive Summit Transcript
Thank you for joining us. If everybody could get settled down. Next up, we're very happy to have Ford. Today, we have Jim Baumbick, the company's Vice President of Product Development, Operations and Quality, who's always a wealth of knowledge when we talk about product. Super helpful when we go through car wars. Although he doesn't give us all the answers, I wish he would give us more.
Just by way of background, Ford really began a new product [defensive] in 2018 with the simplification of its segments, getting rid of passenger cars and leveraging a platform strategy to drive best-in-class product refresh rate, which we calculate in our car wars analysis so we can attest to that. It's not just coming from Ford, and we actually wholeheartedly agree with that.
The evolution is hitting its next phase here, though. As Blue emerges as sort of the core product or profit generator for the company that will fund sort of the investment in future on Gen 2 and 3 EVs as they grow to scale, and Ford Pro
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