Ford Motor Co at Wolfe Research Global Auto, Auto Tech, and Mobility Conference (Virtual) Transcript
Hi, everybody. It's Rod Lache from the Wolfe auto team. Our next guest at the Wolfe Virtual Auto Conference really requires no introduction, but I'm going to give one anyway. I think if you asked any analyst that has followed the auto industry for a long time about Jim Farley, they would first tell you that there's -- there may not be a single executive out there that's got better insights into the automotive consumer. Jim gained that reputation, first at Toyota and as Head of their Lexus division during the 1990s and early 2000s. And then he cemented that reputation as Head of Marketing in Ford after he joined the company in 2007.
But I'll tell you that people that have worked with Jim over the years, tell me 2 things. Number one is Jim is one of the most lucid executives out there, someone who is able to look at very complex problems, simplify them and come up with direct and thoughtful solutions. And I have to say that I've heard that again and again from people both inside and outside of the auto industry. And number two, there
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