Ford Motor Co at RBC Global Industrial Conference (Virtual) Transcript
Good morning, everyone. I'm Joe Spak, lead auto analyst here at RBC Capital Markets. Very pleased to have with us today, Ford Motor Company. From Ford, we have Lisa Drake. She's the COO of North America, a newly created role, where she's focused on returning North America back to the 10% margin. We're also joined by Lynn Antipas Tyson, Executive Director of Investor Relations.
Lisa, I think you have some opening comments and a brief presentation. So we'll go through that, and we'll head into Q&A. I highly encourage investors on the line today to participate. And you can ask a question in the Q&A box, and we'll ask those questions or weave it into the conversation.
And with that, Lisa, thanks for joining us today.
Great. Thank you, Joe. So I wanted to start with first slide, if we could advance that please, which is our value creation framework, because it's the foundation of
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